ESI Video Returns to USC
As the state opens up, we are so excited to reunite with some of our favorite clients and partners that had shut down during the pandemic. While we continued to produce videos recapping their virtual events, such as Dean’s Dialogue and the 2021 Research Fair, this month marked our first on-campus video shoot for USC Marshall School of Business in over a year.
The shoot featured Professor of Clinical Marketing and Assistant Vice Dean of Graduate Programs Rex Kovacevich introducing each module of a virtual summer course.
These introductions came from a pre-written script for which we provided a teleprompter. In addition to giving students an overview of each subsequent lesson, the goal of the videos is to give students a taste of the campus and Trojan community. To achieve this, we shot at several iconic locations on campus including Bridge Hall and Alumni Park.