Custom Building Products Facebook Live

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On June 28th ESI Video prepared and produced a Facebook LIVE Stream for Custom Building Products of Santa Fe Springs. Custom Building Products is an industry leader in flooring preparation products and tile and stone installation systems for both commercial and residential projects. Custom Building Products has also established itself as an online resource for contractors and homeowners alike, providing guidance especially through their popular tutorial videos from their Custom Technical University.  

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With the help of ESI, Custom Building Products took these videos to the next level by producing a completely live 20 minute show featuring Fusion Pro Single Component Grout. To tackle the technical challenge of shooting a Facebook LIVE stream, ESI arrived to the site several hours before Custom Building were set to go live to begin the necessary set up. 

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The ESI crew provided camera ready lighting for the two room shoot, expertly placing lights to prevent glare from bouncing off the building materials. The grip team also had the tools to match the mixed sunlight and florescent lighting found in the two sets. 


To capture this two set show ESI utilized a moveable two camera set up which allowed for a close up and wide shot at both locations. To ensure crisp audio, the two hosts and three contractors with speaking roles were given lavalier microphones. 

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The two video feeds as well as Custom Building Product's pre-made graphics were switched live using the ATEM Television Studio. The feed was then streamed live through Facebook to Custom Building Products' 47,000 followers.

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This mobile production studio is perfect for clients who want to broadcast a live show at any of their locations. As more and more business look to utilize social media and live video ESI Video can provide a professional turn-key solution. You can check out a replay of the live show on Custom Building Products' Facebook page or by clicking here!